Banner ads were all the rage in the early days of marketing
on line. People used to create all kinds of banner ads, from
simple one line text ads with a link underneath to glitzy
animated ones with drop down boxes etc. Banner ads
gradually faded as the Internet marketers favourite tool as
other forms of marketing gained favour such as email and
search engine marketing, which is currently in vogue. Even
though banner ads may not be the hot form of marketing
today, they actually do offer advertisers a cheaper form of
promoting their service and building an overall exposure of
their business. Here are few tips of you are considering
banner ads in your marketing on line:
Like any kind of ad, there must be a clear call to take
action. "Click Now" is the most basic form of a call for
action and may work but an ad that offers a real incentive
will prove more effective. So you might want to try saying
"Click Now To Claim Your Special Discount". This may seem
fairly simple but it not only prompts action, it provides
motivation to take the necessary action.
You need to get to the point by using the minimum amount of
words as possible. Lets be honest, people are not really
inclined to click on banner ads in the first place so in
reality you have only a second or so to capture the
attention of the reader. You really need to make this very
small window of opportunity count so do not waste valuable
time of long 'wordy' ads. There is not time here for
explanations. You just need to get the person to click on
the ad. The explanations of the service benefits can come
later on the website. The most important job of the banner
ad is to get the viewer there so you have an opportunity to
promote your business in full.
And it is indeed the benefits that you need to stress. The
features that your company offers can readily be explained
in detail on your site. In a banner ad, you need to tell
people how your product or service is going to affect their
lives in some positive manner. For instance, if you are a
staffing company you may offer resume writing assistance to
applicants. But in a banner ad, you just want to say
something like, "For a great job today, click here!". See
the difference? People don't want to know about the details
or how you get a great job. They just want to know that
clicking on your link is going to get them a great job.
Tell them about your resume writing services in the proper
venue, not on the banner ad.
Banner ads actually do work. But without a doubt the most
effective banner ads are the simplest ones. These are the
static banners with a simple call to action that displays a
benefit to the targeted audience if they click the ad.
Obviously, you should not rely on only one form of marketing
but there is little doubt that for sure you will attract
visitors by using banner ads correctly. And in any case,
banner ads are now amongst the cheapest forms of advertising
on line and if they work for you then why not use them to
the fullest extent? |
