Last update: Wednesday, 24 May 2006
 
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   Rules to follow for internet marketing

Internet marketing is not exactly simple.  People that are Internet savvy tend to believe that websites need to have a lot of keyword rich content but this is not necessarily the case.  Copy needs to have a flow, provide useful information, and be readable.  It should not have a bunch of keywords slapped in all over the place.  Content is KING!

Writing a lot of articles to help sell our products or services is not something that many of us have time to do.  Some of us, however, just plain do not have what it takes to write quality articles.

"Why recreate something that isn't broken?" Instead, utilize these 4 simple tips to spice up your Internet marketing material.

1.~Humorous Quotes are Always a Good Idea

Try crafting a web page geared towards famous and amusing quotes.  This is an often missed method for attracting visitors to websites.  You can use books already out there to help you such as:  "Great Quotes from Great Leaders" by Peggy Anderson.  Or, try typing some popular quotes into search engines and this will lead you straight to sites filled with great quotes to use.

Set aside some time to research "what's" available, until you find just the right quote. Copy and paste, or contract someone to write the quotations for you into a single web page. Include a link to your company's website, and watch how fast your site grows in popularity.

2.~Internet Articles

Online copyright laws are seldom enforced. You are free to copy text, rewrite, re-print, distribute, and sell the material you find. Investing in a copyright website is too expensive for most small businesses. But in the end, "you" win. It's easier to research a topic, gather the information, and rewrite the material, than shoot straight from your hip.

Material can be used as a source for your own articles, but it is both illegal and unethical to steal.

3.~Try Using Directory Pages

The Internet has grown in popularity over the years because it provides easy access to a directory of information.  Internet users search continuously for topics on history, self-improvement, products, and services. Each link they follow takes them one-step closer to finding the material they need. How much more traffic would your website pull in if you added a "directory page" to it? More than you can imagine.

Adding a directory will put your site up next to the search engine directories. Visitors are likely to bookmark your site, which means they will return. Of course, you don't want to lead business away from your company. Instead, add link partners that are not direct competitors. This will add to your exposure.

4.~Nothing Beats Free Content

Other people's work is the best time saver you can find.  Why spend all of your time holed up next to the computer when the world is filled with writers just itching to take care of it for you?  Use an online directory to find people willing to help you with your articles and help market your website.  There is a site named www.arciticlecity.com that can help you locate the right writer for you and your business.

In the end, you will have a fully operational site in far less time and with less hassle.  Keywords and content are vital for success but why worry about them yourself when people with far more experience are willing to provide it to you at lightning speed?
About the author:
David Kingston is the chief editor for FAT Marketing, the best place on the internet when you're after fresh up to date advice and comment to do with Business. For further information on Business please visit: http://www.fatmarketing.com/articles 
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