Internet promotions are one of the fastest growing aspects
of marketing and are now a key component of a businesses
marketing strategy mix. People love to play games and enter
contests online and your customers are no different.
Internet promotions are a great way of keeping your
customers entertained and keeping them close. Internet
promotions can take the form of sweepstakes, instant win
games, or trivia contests both online and offline.
Internet promotions should be a significant part of your
overall marketing strategy. Whether you are a web business
or a brick and mortars company, or both, and irrespective of
whether you are a large corporation or an SME you need an
online presence. Nowadays, people are finally catching
on to the wonders of the internet, and are finally expecting
to receive offers, discounts and freebies through their
email and on websites. Therefore, promoting online is as
important as ever to cement your relationship with your
customers now and into the future.
One very popular internet promotion technique is by holding an instant win game
offline. In this game your product label could carry a number or a code and the
customer could be asked to visit your web site to look for the winning number,
and check if their number was actually the winner. When they are visiting the
website, you could even collect some marketing information from them, such as
where did they buy the product from, or how do they use your product etc. This
way your customer will remember you also (because he is hoping to have the
winning number) and will also give you the information you are looking from him.
Email marketing also forms a part of the internet promotions strategy that the
companies apply. But there is a catch here in this situation; you cannot send
unsolicited and unwelcome mails to other people. Before sending company and
product information mails you should take the consent of the customer for
sending him the product information mails. Your marketing department should
create a situation where the customer would want
to enroll or opt for the voluntarily.
Maintaining and taking care of your existing customers is far less expensive
than trying to win new customers. The existing customers also give valuable
referrals, which also can get converted to actual buyers. Internet promotions
provide a very good way to take care of your customers by offering them instant
win games, sweepstakes etc or by offering them some discounts etc. You will also
need to communicate with them regularly, through some emails and newsletters.
This will always keep them updated about your product. |
About the author:
Scott F. Geld is the Controller of
Marketing Blaster
Inc, a pay-per-click traffic source that continually
beats the major search engines in ROI and Conversion
Ratios. Stop by and see for yourself at:
www.marketingblaster.com |
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