There are an incredible amount of companies offering
services to increase search engine ranking on the market at
the moment. This is because, anyone who uses any Internet
marketing methods already knows that search engine
optimization is the the key to success. Search engine
marketing works since almost everyone uses search engines
to find what they are looking for on the Net. However, the
reality is that none of these companies that promise search
engine ranking can really guarantee success. Search engines
use complicated algorithms that are simply too difficult to
ever really crack. And if someone did manage to figure out
the precise algorithm, it wouldn't matter, since the search
engines periodically, update their algorithms to prevent a
breach to their integrity.
It is known that Google factors in over 100 variables in
their algorithms. While this is a daunting number of facets
to accurately master, it is well known that keyword density
plays a key role in determining search engine rankings.
Keywords are the words and phrases surfers type into the
search engines to find the information they seek on the
web. It is the job of the search engine to provide results
that are truly relevant to what people are looking for. If
you type in "bicycle", you don't want to look at an article
or story that mentions the word once and most likely does
not contain the information you seek. This is why keyword
density is so important. If an article mentions the phrase
"bicycle" ten times, then it is more likely that this will
contain the information you are looking for.
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Keyword density refers to the number of times a given
keyword is mentioned in an article. It is found by dividing
the number of occurrences of the keyword by the total number
of words in the article. So, if you have an article with 10
keyword occurrences out of 200 words, the keyword density is
2%. Although it varies by search engine, a good rule is to
maintain keyword density between 3 and 5 percent. Also,
articles with the keyword in the title are generally
considered more relevant than those without. It is also
important to remember that search engines will penalize you
for blatant plastering of keywords, so do not exceed 5%!
Primary keywords are the precise phrases keyed into the
search engine. Tier one keywords are those that are the same
as the primary keyword, but with a slight change in grammar.
"Bicycle parts" would be a tier one keyword for "bicycle
part". Ideally, they should be used only once in the first
or second paragraph. Tier two keywords are words that one
would relate to the primary keyword. For "bicycle part",
tier two keywords would be things like: seat, handlebars,
spokes, wheels, or any other word that may be in an article
related to bicycles. These words should simply appear
naturally throughout the article without any emphasis on
keyword density. The last component is keyword variations.
For "bicycle part", they would be: bicycles, part, parts,
and bicycles. These need to be used throughout but should
not exceed 4% in total density.
Of course, the rate of success by following these rules will
vary between the various search engines. But, by using these
tips in your web page development, you will certainly boost
your search engine rankings since you are telling the search
engine that your web page or article is relevant to the
particular keyword your visitor types into the search
engine. You may wish to experiment with keyword density to
find the optimal level for the different search engines so
as to increase your ranking. It is worth spending time on
this aspect of search engine optimization since it is one of
the known variables that does have a direct effect on your
search engine rankings. |
About the author:
Desmond Mantor is the Sales Manager for
Have Traffic
that specializes in providing highly targeted traffic
for commercial websites. For further information on how to
drive highly responsive traffic to your site today visit:
http://www.havetraffic.com
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