Text-Based Logo Design
The mainly extensively used of all logo types; the
Text-Based design focuses on text and style but can include
other elements as well. A Text-Based design may be best
suited for corporations whose name successfully portray what
they do (TCS Couriers, Home Freight) devoid of graphical
essentials to communicate that message, a literal
explanation of the words is often necessary. (For example,
all of us know it very well that Wal-Mart is a very big mart
because its
logo design actually explains it all.)
A Text-Based design is often text only with exclusive
typographic behaviour (e.g. Microsoft, Yahoo). Most
frequently however, the business name is included mutually
with easy graphic elements to create a clean, simple
individuality. The depiction of the word in essence turns
out to be a representation of the business.
Prefer a Text-Based design when:
Communication funds are inadequate and should be paying
attention on name recognition.
Your name is logically distinguishing but not (yet) a
household word.
You want to correlate products or subsidiaries with the
parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based design is entirely
typographic mark, typically concerning initials or abbreviations. Monograms and
anagrams are Letter-mark Based design. The illustration of the letters
fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
Your initials interpret graphically better than your genuine name.
You need to link subsidiaries to the parent and can't easily use the name.
You can afford to teach the public what the Letter-mark means.
Brand-mark Based Symbol
An easy but strong graphic figure, often abstract, that harmonizes a facet of a
business or service and symbolize a company by relationship. (Think of NIKE or
Apple Computer.)
Prefer a Brand-mark Based design when:
You need an emblem on a product.
Your name is too long, too common, doesn't interpret well globally, or has no
qualities.
You need to link auxiliary to the parent and can't easily use the name.
You can afford to teach the public what the symbol means.
Icon-Based Logotype
Icon-based logotypes are also referred to as combination marks. An Icon-based
logotype generally combines a brand-mark Based symbol with a word-mark Based.
The combination can be loose or integral. With a loose combination, the elements
can be used together or separately. A good icon based
company logo design can
effectively communicate what a company does as well as reflect the company
personality.
Prefer an Icon- Based design when:
You are a start-up enterprise or small business with limited funds.
Your name is reasonably distinctive but not (yet) a household word.
You need an emblem on a product, but want more than just a symbol.
Since Icon-based Logotypes communicate more readily than other logo design
types, less marketing is required for the logo to be effective. Therefore,
icon-based logotypes are the most cost effective type of logo design available
and are ideal for start-ups or small businesses with limited marketing budgets.
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About the author:
Harris Jhosta is holding the market experience of IT
industry and immense business solutions for about 2 decades
now. His vast experience in the related field gave him the
acclamation and renown ship in many sectors of business.
Harris has also been involved in providing educational
services in form of various seminars and lectures, in many
well renowned universities. Presently carrying a research on
the evolution of business performance by the advent of
Information Technology Ciphers in the state university of
California. |
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