When considering a strong business plan, one of the first
areas would be to consider is a firm plan of marketing and
distribution. Proper marketing and distribution of your
product line can be the lifeblood of your success. The two
also have to work in unison in order for your company's
product line or lines to move in a smooth fashion. Many
upstart companies focus too much attention on their
investment and what they hope they will see a return. That
marketing and distribution doesn't get the foremost
attention that it needs to make that return happen. That is
one of the sole reasons the majority of startup businesses
fail to make it past the five-year mark.
Start your marketing and distribution plan with these three
questions: Who will use what you offer? Is there a demand
for what you offer? Who are competitors and how do they
market? These question will lead you to your target market
and will give you a clue on how to reach them.
Now that you know your market, let's look at two different
methods to reach them. Offline marketing referring to more
traditional methods and online marketing using the internet.
Traditional marketing can include radio, TV, newspapers,
flyer just to name a few. Online marketing usually begins
with a website and using pay-per-click advertising to place
high in search engine results. Most marketing plans use a
combination of both methods. A great way to motive a
potential customer to buy your product is to offer a first
time special price or give a quantity discount.
|
|
Your product determines the means of distribution. Today
many ways exist to get the product in your customers hands.
Any where from doing it yourself or hiring an outside
company. Doing it yourself keeps more money in your pocket
but limits the amount of sales you can handle. An hiring
somebody like a sales person, broker or any other type of
middleman will take a percentage of the sale. However you
can reach a much wider customer base than doing it alone.
You will need to put some figures together and look at all
angles distribution to determine the right combination for
your business.
Putting together a strong marketing and distribution plan in
the beginning phases increases your success. You also want
to a plan for dealing with your company's increasing
customer base. Knowing how and what it will take to handle
the increase will keep your business operating smoothly. |
About the author:
Tina Valiedi is a contributing editor and publisher for MP
Strategies Firm providing super targeted web traffic to
internet businesses. Find more advertising article at
http://www.mpstrategiesfirm.com |
|
