In the world of online marketing, it's all about the
conversion rate. That is the ratio of visitors who
ultimately end up purchasing from your site. The push is to
attract a high number of visitors, referred to as traffic.
If the visitors come from sites that have already qualified
them as desiring your product or service, then you are
sittin' pretty.
But, what do you do when these visitors aren't coming over
in droves? The next route is to find ways to bring them
over. Many website owners do this through getting their
hands on other people's lists. This may sound tricky, but
it's really more accessible than you may think.
Below are some locations and sources that often contain
worthwhile lists:
1. Bulk E-mail.
Opt-in visitors are searching for more information about
your type of products or services. By categorizing these
requests, bulk mailers sell these lists to interested
parties for their use. Find out the age of these lists and
don't use old lists. Also, ask how often the lists are
updated or how frequency the list is sold to other buyers.
A few bulk e-mail distributors are
www.EmailBrain.com,
www.OptInDatasite.com, and
www.zxEmail.com.
From these lists, website owners can establish direct mail
campaigns like advertisements and newsletter with links that
will
draw in visitors.
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2. Directories.
Special organizations and affiliations have lists for
members. Many prospects in these lists started as part of
an organization's survey. Only use lists that are part of
your industry. Also, make sure your type of business is
relevant to these lists. An example source is
www.lists.com.
3. Links.
Many website owners think outside the realm of their own
website and find ways to link other sites to their pages.
If the outside location is closely related to their own
product or service, then the visitors are more likely to
follow through and click over. These links can contain
software that asks for simple information that allows you to
follow up with a "thank you" email or such. Some software
that's designed especially for these types of ads are
Goggled Adwords and Prospect (www.marketing-2000.net).
Places were you can tie in these links are blogs and e-zines.
4. Spammers. (Danger - Thin Ice!)
Twisted website owners think nothing of spamming people's
computers for email lists. These lists are used to pull
visitors into their sites through direct email campaigns.
A few misleading Internet postcard mailers appear as
harmless services but are just collectors of email addresses
that are sold to interest buyers for them to use in their
campaigns.
To build an effective prospect list, look for one with
opt-in participants. These result in visitors who are
motivated to learn about your product or service and don't
feel misled or just a number. Go for fresh lists that
aren't old. Old or highly recycled lists contain more
prospects who are tired of being contacted or have lost
interest. Another advantage of an opt-in list is quality,
whereby the participants are sorted according to interests
and demographics. Your conversion rate will suffer if you
purchase lists already used by your competitors.
Understandably, your best odds for a great list come from a
list that you built yourself out of your community or your
own loyal customers.
An even better way to effectively launch your efforts to
build the most qualified prospect list, could be to check
out www.1dmom.com
as an excellent source of inexpensive yet highly targeted
visitors.
Copyright 2005 Riki Trafford. All rights reserved.
About the author:
Riki Trafford shows you how easy it is for you to find
low cost, keyword-targeted,
pre-qualified visitors for your web-site.
See more of Riki's articles at http://www.1dmom.com/archive/
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