Customers do not trust marketing anymore. They are suspicious and often feel
angry and harassed by many marketing techniques. Many customers always feel they
are about to be "scammed" or tricked in some way. Others just feel that
advertising and marketing techniques are annoying and they tend to toss them
without a second thought.
This negative mind set is a real barrier for those who are trying to develop
persuasive and effective marketing plans. Grabbing someone's attention is
a hard task, particularly when there are so many others trying to do the very
same thing. Standing out from an ever increasing crowd is a real challenge for
any marketer.
With the Internet, people are able to go online and find the best products at
the best prices. In short, they know their stuff. Marketing can be very "in your
face", which can cause people to walk away from a product that they would
otherwise have considered.
If you are marketing to these people, you have to be really good. You have to
really play all your cards right to have success. They don't want some cheesy
advertisement. They want you to show them why they should buy your product over
some other company's. they want to feel they can trust you and believe in you.
Of course, a potential customer must have sufficient information on your product
to be able to make a decision, but they must also feel a sense of need. Not only
do you have to appeal to their common sense but also to their emotional side.
Customers also value good customer service. They need to trust you and believe
that you will deal with any issues promptly. Staff should always be friendly,
polite and well-informed.
There is nothing worse than a picky customer meeting a sales rep that can't
answer their questions. Not only will you not make a sale, but you will probably
get negative word of mouth exposure. So take the time to treat the customer like
their special. Take time to market to them properly. Do all of these things and
you will see your sales soar.
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About the author:
Scott F. Geld is the Controller of
Marketing Blaster
Inc, a pay-per-click traffic source that continually
beats the major search engines in ROI and Conversion
Ratios. Stop by and see for yourself at:
www.marketingblaster.com |
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