In business, the inner need to act or accomplish tasks known
as motivation occurs more when "greed" is present. If I do
this, perhaps I will get a raise or a bonus. I'll admit this
thought has crossed my mind. If I don't accomplish this, I
may lose my job. Some of the biggest motivators in our lives
are the need to have enough money, and to live comfortably.
Motivation in Sales and Marketing
The motivation to succeed in sales or marketing works on the
same principle. Begin by creating a bonus plan where the
top salesperson gets the best bonus and those that perform
somewhat lower also get lower bonuses until a point is
reached when no incentive is given. You are guaranteed to
see results but the workplace may become extremely cut
throat. Bonuses can be awarded for finishing work ahead of
time, too. Rewards such as certificates with people's names
on them can work too as the incentive need not necessarily
be expensive, only desired.
Highest Motivational Performance Factor
Pay per performance can be a far more powerful motivation
factor. On top of the annual raise, profits are set aside
and given out to employees in proportion to their annual
contribution to company performance. Yearly salary
increases, end of the year bonuses, and other such
incentives will practically motivate employees to walk on
water but for those who like performing to superior levels
and being rewarded for doing so, the results are undeniable.
When you pay per performance, you truly motivate people to
perform at their best. A percentage of the profits are set
aside every year and distributed to employees in direct
proportion to their contribution to their performance
throughout the year and it is in addition to their salary.
By increasing pay, giving out annual bonuses, and treating
employees in this manner, there will be those who do very
well in such a system but also those who simply cannot
compete and thus do not receive the really nice perks.
There will always be employees who do not possess the
ability to perform at elevated levels every day. It is wise
to assess the incentive program and how it affects workers.
If, for example, you were to offer $100 to anyone with
perfect attendence for a month, you will no doubt see a lot
more people in the office than you are used to.
Even the little things will surprise you at how effective
they can be. Showing some empathy and compassion for people
is vital but can also be very motivating. A great deal is
said about your ethics and management style by the way you
communicate with people.
I'm the type of person who works best when provided with a
clearly defined task and then left alone to do it. My boss
knew this and he also knew that if I needed help, further
direction, or had a dilemma of some sort, he WOULD find a
note on his door "Must talk TODAY" signed by me.
Within a few months, my boss and I had our relationship down
solid. He trusted that I was steadily pounding out the work
and that if I did send that e-mail asking him to call me, it
probably was not to talk about who won the game the night
before. Before long, I was pulling in those bonuses
mentioned earlier!
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About the author:
David Kingston is the chief editor for
FAT Marketing,
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fresh up to date advice and comment to do with Business.
For further information on Business please visit:
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