Customer Relationship Management
programs help track customers and match up their needs with
all aspects of your business. CRM is used more specifically
than customer service departments, in that it is a tool
dealing exclusively with the individual functions of your
business and the integration of that information.
At its
most basic level, it is a database of all clients and their
particular information that can be accessed by all
departments.
In this way, the complete history of a
relationship between the company and any customer can be
traced and analysed, helping in the forecasting of the
future needs of that client.
Related pages
Content Management
Contract Management
Document Management |
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