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Email Marketing
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Email, or electronic mail, messages are
messages sent by computer network. Email is an invaluable
tool for those whose work links them daily to the Internet,
especially computer professionals. Email marketing is
a widely used method of marketing products to individual
consumers through email systems. Because email can be dealt
with according to the receiver's own schedule, email
marketing, likewise, offers the same benefits. Email
marketing can be planned, targeted and distributed in a cost
efficient manner.
Because of its wide use email marketing has
become problematic in some cases and has resulted in
"spamming" or widespread distribution of unwelcome
solicitations through email systems. When properly used,
however, email marketing can be a very effective tool for
businesses. |
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