Last update: Wednesday, 24 May 2006
 
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   Search Engine Marketing

A search engine is a program that searches for keywords in files and documents available on the Internet. Search engine marketing is a means of advertising your products using this technology. Search engine marketing capitalizes on the vast consumer audience that can be reached through the internet. Many businesses have realized what a powerful marketing tool the Internet provides through search engine marketing.

Everyone who uses the Internet uses a search engine. Special programs called "robots" or "spiders" automatically update the search engines constantly, searching the web for new content and then reporting their findings to the database.

There are many different web search engines and many different types of search engine marketing that can be available, and useful, to your business.

Related pages

Search Engine Optimization

 

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